So you have an event coming up and want to let people know about it.  In some cases posters are a good tool for sharing information.  Here are a few examples of posters we have designed for various events.

Here are a few simple tips to make your posters effective.

• Only tell the good part – Posters are only so big so don’t try to cram every little detail about your event onto the poster only include the most important information, who? what? when? where? We live busy lives and don’t always have time to read long drawn out descriptions. Share the key points and if a person is interested in more information provide them an easy way of getting it (QR code, website url, email address, phone number).
• Make it stand out - In many cases your poster will be hung along with other posters and will have to compete for viewers attention. Use attractive imagry and colors so your poster does not just blend in.  This will help people will remember your poster and its message long after they have seen it.
• Consider your audience – who do you want to see and respond to your poster? Choose a designer who can create something that will effectively reach them.
• Start early – If your event is two weeks from now you are already behind.  Get your posters designed and on display early enough for people to see them and respond.  If you wait until 2 days before the event its not worth your time.

Keep it simple

Don’t put every form of contact that you have on the card. Provide a few popular options but we don’t need your beeper number. Consider your audience and what communications tools they use the most.  If you mainly target senior citizens then your twitter URL may not be useful to them. 

Less clutter

Your business card is only so big, don’t try to list every service your company offers along with descriptions on the card.  Also don’t clutter your card with an over-worked design. When someone gets your card they should be able to quickly remember what you do and why they want to contact you.  A simple clean design also leaves some space for writing a note on the card if needed.

Divide and conquer

Let’s say you have multiple businesses or two very different parts to your business, in cases like this a two sided card is your friend. Separate the information so the card is not crowded. See the example below.

Feel free to contact us for help with your next business card.

Social-Media-Building

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If you would like to learn more about how to get started with social media contact us today.

The Adolphe Group

Even a simple web site can be a very useful tool in reaching new clients. As more and more people use the web having a web presence is very important.